The opportunity to make money, as users can collaborate with brands, win contest prizes, and receive gifts during live streaming.The presence of celebrities and brands, which supercharges engagement and awareness.Young target audience ( 41% of users are aged 16–24) that are addicted to social media and smartphones.Short-form content (15 seconds) that’s very easy to create and works perfectly in today’s short-attention-span world.This app is so popular thanks to these success factors: Sensor Tower also found that ByteDance, TikTok’s developer, has grossed $75 million revenue so far from in-app purchases. ![]() In the first quarter of 2019, TikTok was the most downloaded app in the App Store, with over 33 million installs. The video app has more than 500 million monthly active users and counting. ![]() The karaoke-like video app is quite fun and entertaining, which is precisely what attracts a growing number of users.Īccording to Sensor Tower, more than 1.1 billion global users have installed TikTok from Google Play (Android) and App Store (iOS). It enables them to create short-form videos where they lip-sync to background music. ![]() It's a social media app where users create and edit their own videos and share them with the world.
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